For me to be sucked into a website, it usually takes amazing eye-candy-worthy photography/imagery (which is becoming more and more common) or fantabulous copywriting (much more rare and harder to achieve).
I'm very glad to have stumbled across this menswear site, Bonobos. Not only do their products sound top-notch, the witty descriptions and utterly hilarious blog entries kept my attention for quite some time! (Which is of course the goal of any successful website/ecommerce business - keep the customers intrigued enough to keep browsing until they buy!)
While the price points are kind of steep for my recessionista budget, I'm finding myself compelled to get the Destros for my BF for several reasons:
1. They look classically comfortable and modern
2. Their namesake has the best history and reminds me of boyhood stories I've only heard about (when you click on the "More..." in the product description you'll see what I mean)
Hats off to Bonobo! Here's a sample from their blog...
The boot cut: Preferred look of superheroes
If we’ve said it once, we’ve said it a thousand times: Trousers with a boot cut look pretty awesome. They create pleasing lines and drape excellently, lengthening and elongating the leg—great for all guys, but especially those with more muscular builds. It’s a classic, confident look that we wholeheartedly endorse.
But that’s not an easy line to tow these days. These days, skinny jeans are showing up on every zippered-hoodie-and-enormous-headphone-wearing, LiveJournalling-at-the-independent-tea-shop-on-his-new-Macbook hipster in town.
Guess what, hipsters. Checkmate. Do not pass GO. Go to bed without supper. The indestructible superhero Wolverine wears his trousers with a boot cut (see below), and he looks PRETTY AWESOME, WOULDN’T YOU AGREE AT THE PERIL OF AN ADAMANTIUM CLAW TO THE FACE?
In all seriousness, when costuming directors needed a trouser to reflect the feral fearlessness of this complex character...
Read entire post & more on the Bonobos Blog
*This company is proof that clean, crisp designs and compelling copywriting can achieve success! You don't always have to scream at the customer with loud colors and creative visuals (even though I LOVE me some eye-candy)





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